Our Story

CPG Influencer Collective was born out of a real need within the consumer packaged goods industry. With years of experience working directly within the CPG space, we witnessed firsthand the growing power of influencer marketing, but also the frustrating fragmentation of the process. Brands struggled to find the right influencers – those with genuinely engaged audiences, relevant niches, and a proven ability to drive sales at specific retailers. At the same time, talented, hardworking micro-influencers often lacked the connections and resources to partner with the brands they truly loved. We saw a disconnect that needed to be addressed.

That's why we created CPG Influencer Collective: to bridge the gap between CPG brands and passionate food-focused influencers. We're not just another influencer platform; we're a strategic partner. We leverage our deep understanding of the CPG landscape, retail dynamics, and the nuances of influencer marketing to create meaningful, results-driven collaborations. Our mission is simple: to empower brands to reach their target consumers through authentic influencer partnerships, while providing influencers with the opportunities and support they deserve to grow their businesses. We believe in the power of connection, and we're dedicated to building a collective that benefits everyone involved.